Our Story

Rooted in Oregon Wine Country

Jackrabbit Promotional Essentials is a woman-owned, family-run business born in the heart of McMinnville, Oregon — and built on the belief that every business deserves branding that reflects the quality of its product.

Lee Ann Mead, Founder of Jackrabbit Promotional Essentials

Lee Ann Mead

Founder & Lead Designer

Founder & Lead Designer

Meet Lee Ann Mead

Raised in the Willamette Valley, Lee Ann has spent over 8 years developing her expertise in embroidery, apparel design, and custom label production. She started Jackrabbit Promotional Essentials to fill a gap she saw in the local market: businesses in wine country needed a single, trusted partner for both their apparel branding and their product labeling — and that partner needed to understand the community they were serving.

For Lee Ann, business is personal. She approaches every client relationship the same way she approaches her craft — with patience, attention to detail, and a genuine investment in the outcome. When you work with Jackrabbit, you work directly with her and the small team she's built around those same values.

Whether you're a winery launching a new label, a local restaurant fitting out their staff, or a small business ordering your first round of embroidered polos — you'll be treated like family, every time.

"I started Jackrabbit because I wanted to build something my community could rely on. When a local winery calls me about their harvest labels, I know what that harvest means to them — because I live here too."

— Lee Ann Mead, Founder

How We Work

Everything In-House

We own our equipment and run our own production. No outsourcing, no middlemen — which means consistent quality and real accountability on every order.

Community First

We built this business on relationships with local Oregon businesses, wineries, and organizations. That community-first approach guides every decision we make.

Meticulous Craftsmanship

From the first design proof to the final stitch or label, we treat every project with the same care we'd want on our own brand.

Work with Us

Ready to start a project? Reach out and let's talk about what you need. We'd love to be part of your brand story.

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