Our Story
Jackrabbit Promotional Essentials is a woman-owned, family-run business born in the heart of McMinnville, Oregon — and built on the belief that every business deserves branding that reflects the quality of its product.

Lee Ann Mead
Founder & Lead Designer
Founder & Lead Designer
Raised in the Willamette Valley, Lee Ann has spent over 15 years developing her expertise in embroidery, apparel design, and custom label production. She started Jackrabbit Promotional Essentials to fill a gap she saw in the local market: businesses in wine country needed a single, trusted partner for both their apparel branding and their product labeling — and that partner needed to understand the community they were serving.
For Lee Ann, business is personal. She approaches every client relationship the same way she approaches her craft — with patience, attention to detail, and a genuine investment in the outcome. When you work with Jackrabbit, you work directly with her and the small team she's built around those same values.
Whether you're a winery launching a new label, a local restaurant fitting out their staff, a small business looking for custom promotional items that leave a lasting impression, or a team ordering your first round of embroidered polos — you'll be treated like family, every time.
"It all started with a trip to Michael's and Joann's Fabrics with my husband Chris — he sparked something in me that day that I didn't know was there. We went from working out of our garage to the incredible space we're in today, and every step of that journey has been about doing things ourselves, the right way. We create everything in-house because that's how we stand behind it — from custom promotional items for local businesses to outfitting high school teams with sportswear they're proud to wear. And being part of this community isn't just good business — it's the whole reason we do this."
— Lee Ann Mead, Founder
We own our equipment and run our own production. No outsourcing, no middlemen — which means consistent quality and real accountability on every order.
We built this business on relationships with local Oregon businesses, wineries, and organizations. That community-first approach guides every decision we make.
From the first design proof to the final stitch or label, we treat every project with the same care we'd want on our own brand.
Ready to start a project? Reach out and let's talk about what you need. We'd love to be part of your brand story.
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